{"id":48035,"date":"2025-08-11T16:05:24","date_gmt":"2025-08-11T13:05:24","guid":{"rendered":"https:\/\/book-berries.com\/product\/%d8%a7%d9%84%d8%b3%d9%8a%d9%85%d9%8a%d8%a7%d8%a1-%d8%a7%d9%84%d8%b9%d8%a7%d9%85%d8%a9-%d9%88%d8%b3%d9%8a%d9%85%d9%8a%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%af%d8%a8\/"},"modified":"2025-12-23T13:30:05","modified_gmt":"2025-12-23T11:30:05","slug":"%d8%a7%d9%84%d8%b3%d9%8a%d9%85%d9%8a%d8%a7%d8%a1-%d8%a7%d9%84%d8%b9%d8%a7%d9%85%d8%a9-%d9%88%d8%b3%d9%8a%d9%85%d9%8a%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%af%d8%a8","status":"publish","type":"product","link":"https:\/\/book-berries.com\/ar\/product\/%d8%a7%d9%84%d8%b3%d9%8a%d9%85%d9%8a%d8%a7%d8%a1-%d8%a7%d9%84%d8%b9%d8%a7%d9%85%d8%a9-%d9%88%d8%b3%d9%8a%d9%85%d9%8a%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%af%d8%a8\/","title":{"rendered":"\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0627\u062f\u0628"},"content":{"rendered":"

\u064a\u0642\u062f\u0651\u0645 \u062f. \u0639\u0628\u062f \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0645\u0631\u0627\u0628\u0637 \u0645\u0646 \u0627\u0644\u0645\u063a\u0631\u0628 \u062f\u0631\u0627\u0633\u0629 \u0623\u062f\u0628\u064a\u0629 \u0647\u0627\u0645\u0629 \u062c\u0627\u0621\u062a \u0641\u064a \u0643\u062a\u0627\u0628 \u0639\u0646\u0648\u0627\u0646\u0647 “\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0623\u062f\u0628 \u2013 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0635\u0648\u0631 \u0634\u0627\u0645\u0644”<\/strong>. \u064a\u0639\u0627\u0644\u062c \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062d\u0642\u0644\u0627\u064b \u0645\u0639\u0631\u0641\u064a\u064b\u0627 \u063a\u0627\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0645\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u0633\u0627\u0639 \u0648\u0647\u0648 “\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621” \u0623\u064a \u0627\u0644\u0639\u0644\u0645 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a\u060c \u0628\u0635\u0641\u062a\u0647 \u0639\u0644\u0645\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0623\u0646\u0633\u0627\u0642 \u0627\u0644\u062f\u0644\u0627\u0644\u0629\u060c \u0648\u0647\u0646\u0627 \u064a\u062f\u0631\u0633 \u0627\u0644\u0628\u0627\u062d\u062b \u062d\u0642\u0644\u064a\u0646 \u0645\u0639\u0631\u0641\u064a\u064a\u0646 \u0647\u0645\u0627 “\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0629” \u0648”\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0623\u062f\u0628”.<\/p>\n

“\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0629” \u062a\u0639\u0646\u064a \u0639\u0644\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a (s\u00e9miologie) \u0627\u062e\u062a\u0627\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0644\u063a\u0648\u064a \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a \u0641\u0631\u062f\u064a\u0646\u0627\u0646 \u062f\u0648 \u0633\u0648\u0633\u064a\u0631 \u0641\u064a \u0628\u062f\u0627\u064a\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0644\u0644\u062f\u0644\u0627\u0644\u0629 \u0639\u0644\u0649 \u0639\u0644\u0645 \u0639\u0627\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u064a\u0646\u0637\u0644\u0642 \u0645\u0646 \u0627\u0644\u0644\u0633\u0627\u0646\u064a\u0627\u062a \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0641\u0631\u0639\u0627\u064b \u0646\u0645\u0648\u0630\u062c\u064a\u0627\u064b. \u0623\u0645\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u062b\u0627\u0646\u064a (s\u00e9miotic) \u2013 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0641\u062a\u0631\u0629 \u2013 \u0627\u062e\u062a\u0627\u0631\u0647 \u0627\u0644\u0641\u064a\u0644\u0633\u0648\u0641 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0634\u0627\u0631\u0644 \u0633\u0646\u062f\u0631\u0633 \u0628\u064a\u0631\u0633 \u0644\u064a\u062f\u0644 \u0639\u0644\u0649 \u0639\u0644\u0645 \u0639\u0627\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u064a\u0635\u062f\u0631 \u0639\u0646 \u0627\u0644\u0645\u0646\u0637\u0642 \u0648\u0627\u0644\u0641\u0644\u0633\u0641\u0629.
\u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u0642\u062f \u0627\u062e\u062a\u0627\u0631 \u062f. \u0639\u0628\u062f \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0645\u0631\u0627\u0628\u0637 \u0645\u0635\u0637\u0644\u062d “\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621” \u0628\u0635\u0641\u062a\u0647 \u064a\u0642\u0627\u0628\u0644 \u0643\u0644\u0627\u064b \u0645\u0646 (s\u00e9miologie) \u0648(semiotic)\u060c \u0641\u0623\u0631\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0647\u0646\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0637\u0644\u062d \u0639\u0631\u0628\u064a \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0648\u0642. \u0641\u0640”\u0633\u064a\u0645\u064a\u0627\u0621” \u0643\u0644\u0645\u0629 \u0639\u0631\u0628\u064a\u0629 \u0642\u062f\u064a\u0645\u0629 \u0644\u0647\u0627 \u0648\u0632\u0646 \u062e\u0627\u0635 \u0628\u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0645 \u0645\u062b\u0644 \u0643\u064a\u0645\u064a\u0627\u0621\u060c \u0648\u0641\u064a\u0632\u064a\u0627\u0621\u060c \u0648\u062e\u064a\u0645\u064a\u0627\u0621\u2026 \u0648\u0628\u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u0649 \u0644\u0633\u0627\u0646 \u0627\u0644\u0639\u0631\u0628 \u0646\u062c\u062f “\u0627\u0644\u0633\u0645\u0629” \u0648”\u0627\u0644\u062a\u0633\u0645\u064a\u0627\u0621” \u0648”\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621” \u0648\u0647\u064a \u0643\u0644\u0647\u0627 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 “\u0627\u0644\u0639\u0644\u0627\u0645\u0629”\u060c “\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 \u0635\u0648\u0641 \u0627\u0644\u063a\u0646\u0645”\u060c “\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u0648\u0636\u0639 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0629”\u2026 \u0625\u0644\u062e. \u0625\u0630\u0627\u064b \u0639\u0644\u0645 \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u064a\u062f\u0631\u0633 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0633\u0627\u0642 \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a.<\/p>\n

\u0623\u0645\u0627 \u062f\u0631\u0627\u0633\u062a\u0647 \u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0623\u062f\u0628\u060c \u0641\u0642\u062f \u0648\u0636\u0639 \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u062f\u062e\u0644\u0627\u064b \u0628\u0639\u0646\u0648\u0627\u0646: “\u0645\u0646 \u0623\u062c\u0644 \u062a\u0635\u0648\u0631 \u0634\u0627\u0645\u0644 \u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0623\u062f\u0628”<\/strong>\u060c \u0642\u0627\u0631\u0628 \u0641\u064a\u0647 \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0623\u062f\u0628\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0638\u0648\u0631\u064a\u0646 \u0645\u062a\u0643\u0627\u0645\u0644\u064a\u0646: \u0623\u062d\u062f\u0647\u0645\u0627 \u0631\u0628\u0637\u0647\u0627 \u0628\u0627\u0644\u0644\u0633\u0627\u0646\u064a\u0627\u062a \u0648\u0628\u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0648\u0627\u0644\u0622\u062e\u0631 \u0631\u0628\u0637\u0647 \u0628\u062d\u0631\u0643\u0629 \u0627\u0644\u0646\u0642\u062f \u0627\u0644\u0623\u062f\u0628\u064a \u0648\u062a\u062d\u0648\u0644\u0647 \u0645\u0646 “\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0627\u0646\u0639\u0643\u0627\u0633\u064a\u0629” \u0627\u0644\u0648\u0636\u0639\u064a\u0629 \u0625\u0644\u0649 “\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0631\u0645\u0632\u064a\u0629” \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0626\u064a\u0629\u060c \u0623\u064a \u062a\u062d\u0648\u0644\u0647 \u0645\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0641\u0647\u0648\u0645 “\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u062f\u0628\u064a” (\u0153uvre) \u0648\u0645\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0647 \u0645\u0646 \u0645\u0642\u0648\u0644\u0627\u062a \u0645\u062b\u0644 “\u0627\u0644\u0627\u0646\u0639\u0643\u0627\u0633” \u0648”\u0627\u0644\u062a\u0639\u0628\u064a\u0631” \u0648\u063a\u064a\u0631 \u0630\u0644\u0643\u060c \u0625\u0644\u0649 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0641\u0647\u0648\u0645 “\u0627\u0644\u0646\u0635 \u0627\u0644\u0623\u062f\u0628\u064a” (texte) \u0648\u0645\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0647 \u0645\u0646 \u0645\u0642\u0648\u0644\u0627\u062a \u0645\u062b\u0644 “\u0627\u0644\u0639\u0644\u0627\u0645\u0629” \u0648”\u0627\u0644\u0646\u0633\u0642” \u0648”\u0627\u0644\u0627\u0633\u062a\u0628\u062f\u0627\u0644” \u0648\u063a\u064a\u0631 \u0630\u0644\u0643.<\/p>\n

\u064a\u0624\u0643\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u062f. \u0639\u0628\u062f \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0645\u0631\u0627\u0628\u0637 \u0623\u0646 \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0639\u0644\u0645 \u0634\u0645\u0648\u0644\u064a \u0645\u0648\u0633\u0648\u0639\u064a \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u064a\u0647 \u0641\u064a \u0636\u0648\u0621 \u062e\u0635\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u060c \u0623\u064a \u0641\u0643\u0631 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062d\u062f\u0627\u062b\u0629 \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 “\u0627\u0644\u062a\u0642\u0627\u0637\u0639\u0627\u062a” \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0648\u064a\u062a\u062c\u0627\u0648\u0632 \u062d\u062f\u0648\u062f “\u0627\u0644\u0625\u0628\u0633\u062a\u0645\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0648\u0636\u0639\u064a\u0629” \u0644\u064a\u062e\u062a\u0631\u0642 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u0627\u062d\u062b. \u0648\u0644\u0630\u0644\u0643 \u0641\u0647\u0648 \u064a\u0633\u062a\u0646\u062a\u062c \u0623\u0646 \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0639\u0644\u0645 “\u062a\u0642\u0627\u0637\u0639\u064a \u0627\u0644\u0645\u0639\u0631\u0641\u0629” (Interdisciplinaire) \u064a\u062a\u0648\u0633\u0639 \u0644\u064a\u0636\u0645 \u0625\u0644\u064a\u0647 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0639\u0644\u0648\u0645 \u0648\u0627\u0644\u0645\u0639\u0627\u0631\u0641\u060c \u0623\u064a \u0623\u0646 \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0628\u0646\u064a\u0629 \u0645\u0639\u0631\u0641\u064a\u0629 \u0634\u0645\u0648\u0644\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0623\u0648 “\u0628\u0627\u0631\u0627\u062f\u064a\u063a\u0645” (paradigme) \u062c\u062f\u064a\u062f \u2013 \u0628\u062a\u0639\u0628\u064a\u0631 \u062a\u0648\u0645\u0627\u0633 \u0643\u0648\u0646 \u2013 \u064a\u062d\u0644 \u0645\u062d\u0644 \u0627\u0644\u0628\u0627\u0631\u0627\u062f\u064a\u063a\u0645 \u0627\u0644\u0630\u064a \u0627\u0646\u0628\u0646\u062a \u0639\u0644\u064a\u0647 \u0627\u0644\u062d\u062f\u0627\u062b\u0629\u060c \u0648\u0627\u0644\u0630\u064a \u0647\u0648 \u0627\u0644\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0648\u0636\u0639\u064a\u0629 \u0648\u0646\u0645\u0648\u0630\u062c\u0647\u0627 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u060c \u0623\u0648 \u2013 \u0639\u0644\u0649 \u0627\u0644\u0623\u0635\u062d \u2013 \u064a\u0633\u062a\u0648\u0639\u0628\u0647 \u0648\u064a\u062a\u062c\u0627\u0648\u0632\u0647 \u0644\u064a\u0624\u0637\u0651\u0631\u0647 \u062a\u0648\u0638\u064a\u0641\u064b\u0627 \u0645\u0639\u0631\u0641\u064a\u064b\u0627 \u062c\u062f\u064a\u062f\u064b\u0627.<\/p>\n

\u062f\u0631\u0627\u0633\u0629 \u0623\u062f\u0628\u064a\u0629 \u0647\u0627\u0645\u0629 \u062a\u0631\u0635\u062f \u062a\u0637\u0648\u0631 \u0627\u0644\u0628\u0646\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u064a\u0629 \u0648\u0627\u062a\u0633\u0627\u0639\u064b\u0627\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u062a\u0639\u0646\u064a\u0647 \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0621 \u0641\u064a \u0636\u0648\u0621 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0645\u0639\u0627\u0635\u0631.<\/p>","protected":false},"excerpt":{"rendered":"

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