\u201cThere are a few investment managers, of course, who are very good \u2013 though in the short run, it\u2019s difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors \u2013 large and small \u2013 should instead read Jack Bogle\u2019s The Little Book of Common Sense Investing .\u201d \u2013 Warren Buffett, Chairman of Berkshire Hathaway, 2014 Annual Shareholder Letter. Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner\u2019s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser\u2019s game. Common sense tells us\u2014and history confirms\u2014that the simplest and most efficient investment strategy is to buy and hold all of the nation\u2019s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns. To learn how to make index investing work for you, there\u2019s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle\u2014founder of the Vanguard Group and creator of the world\u2019s first index mutual fund\u2014has relied primarily on index investing to help Vanguard\u2019s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same. Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it\u2019s all about common sense. With The Little Book of Common Sense Investing as your guide, you\u2019ll discover how to make investing a winner\u2019s game: You\u2019ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That\u2019s what index investing is all about. And that\u2019s what this book is all about.<\/p>","protected":false},"excerpt":{"rendered":"
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