Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
Business, Economics, Entrepreneurship, Marketing, Nonfiction, Personal Development, Self Help
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
5,00 $
Seth Godin
| Author | Seth Godin |
|---|---|
| Language | English |
| Pages | 250 |
| ISBN | 9781591841005 |
| Reading Age | 15+ |
| Cover | Paperback |
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